Apple TV


In a message to clients, Piper Jaffray analyst Gene Munster describes the possibility that Apple will enter into the market for television sets, with an Apple-branded set for movies, music, games, and interactive TV.

In his view, Apple’s move would begin with the introduction of a new set-top box with a built-in DVR and subscription-based access to TV shows, a move into more direct competition with cable companies, and then an Apple television set that would sync with other Apple products as the Apple TV does with Macs now.

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